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ABE
CERTIFICATE,DIPLOMA & ADVANCED DIPLOMA IN MARKETING
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Certificate (1 stage )
Diploma Level 1 ( 1 stage )
Diploma level 2 ( 1 stage )
Advanced Diploma ( 1 stage )
Inroduction:
These programmes allow specialisation a dynamic and creative area
which can have a great impact on companies.
Assessment
After completion of the course students will be ready to take the
relevant exams at an external centre Unity College will assist
booking for these exams.
Entry requirements:
Certificate
No formal qualifications are requried
Diploma Level
-ABE Certificate
-Two A Level passes plus four GCSE passes at Grade A,B, or C, two of
which must be English and Maths
-Overseas qualifications which may be accepted by the Registrar as
being equivalent to the above
-ABe also welcomes application from candidates without formal
qualifications who have been in appropriate employment for at least
two years.
A reference letter from the employer must be accompany such
applications
Advanced Diploma
-ABE Diploma
-A UK Honours Degree or Overseas equivalent
-Other recognized qualifications of approved Overseas institutes of
Higher Education
Key Information
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No of hours per week
Time
Start
Study Options
Duration
Progression
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18 - 22.5 hours per week
Various
February , June and October each year
Full-time & Part-time
6 Months per stage
Diploma-1st Year of a Degree, diploma (1&2)-2nd Year of a
Degree, Advanced Diploma-final Year of a Degree
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Syllabus overview: |
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Certificate
-Introduction to Business
-Introduction to Business Communication
-Introduction to Marketing
-Introduction to Quantitative Methods
Diploma Level 1
-Economic Principles and their Application to Business
-organisational Behaviour
-Principles of Marketing
-Quantitative Methods for Business and management
Diploma Level2
Core Papers:
-Marketing Policy, Planning and Communication
-marketing information Systems
-Management in Action
Optional Papers (1 of the following ):
-Principles of Business Law
-Human Resource Management
-Systems Analysis and Design
Advanced Diploma
Core Papers:
-Cororate Strategy and Planing
-Strategic Marketing Management
-Strategic Integrated Marketing Communications
-Contemporary Issues in Marketing
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